Electronic Dance Music

EDMbiz: A Culturally Relevant Electronic Music Conference

“Ecstasy” is precisely the word many EDM advocates would use to describe the feelings they experience while listening to the progressively uplifting tunes of Trance music(Trance is a subgenre of EDM). For the bystander who hasn’t yet discovered the EDM genre and culture at large, the term “Ecstasy” represents the methamphetamine drug of the same name, which has been abused over the years at underground clubs serving as a foundation for Trance’s growth. So not surprisingly, EDM’s relatively niche, musical community still faces a large number of detractors within mainstream culture that criticize its undeniable, yet stereotypically overblown, connection to drug abuse. Enter Insomniac, a concerts/events organization that “produces innovative concerts and music festivals enhanced by state-of-the-art lighting design, large-scale art installations, interactive circus and theatrical performances, and audience participation,” which hopes to take such negative connotations off of EDM’s hands.

Having witnessed the force with which electronic dance music has greatly impacted mainstream culture and commerce in recent months, Insomniac has decided to launch the inaugural EDMbiz conference at the Cosmopolitan Resort & Casino in Las Vegas from June 8-10.

“Uniting industry leaders and pioneers with peripherally connected businesses and ambitious entrants, the conference will focus on moving EDM forward on a credible and prosperous path. EDMbiz will facilitate relevant discussion and debates focused on the most pertinent topics and issues specific to the scene including: best practices, social media, technology platforms, festivals, direct-to-fan relationships, licensing, branding, sponsorships, and sustaining community, humanity and credibility during a period of massive growth.”(Source: Insomniac to Launch EDMbiz) Panelists and speakers will include internationally renowned electronic artists as well as top executives from AM Only, Atlantic Records, Atom Factory/Atom Empire, Burning Man, Citizen Net, Glassnote Records, Insomniac, Marquee Nightclub & Dayclub, Mobile Roadie, Pacha, Red Light Management, among many more.

While the EDMbiz conference principally aims to initiate a key forum for successful business practices within the EDM community, it notably aims to sustain community, humanity and credibility as well. This is particularly important for a time when electronic dance music is indubitably reaching new heights of popularity and influence, as the pool of skeptics may also be deepening. For more information on the EDMbiz conference, visit EDMbiz‘s website or contact contact@edmbiz.com.

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